Nescafé

If your anything like myself, you've spent a lot of money on coffee and have received nothing in return - besides an addiction or health problems. Nescafé is one of the biggest brands in Australia, with a rewards program. Each medium to large sized jars of coffee would have coffee bean codes, which you'd enter onto their website and build for prizes. The amount of money that my family and I have spent, there's not enough beans to be able to get any reward.

I received an email stating Nescafé Cup of Rewards is closing down, redeem your beans and collect your rewards today. Again, they do not give enough beans for me to be able to redeem it. If this is what it's like for myself, then it's probably the same for most other people. When things like this happen, it can change the course of events - losing many customers, due to some people feeling abandoned and robbed.

Too often, companies use and abuse lower to middle class families as guinea pigs - studying what adverse effects could come of trialling something. Some seem to push society that far, their companies close down when the economy struggles.

So, if you are anything like myself - you have spent a lot of money on coffee and have gotten nothing in return for being a loyal customer, even when there's so-called rewards. It feels like they got as much money out of me, as they could and the moment I was close to getting something in return - it's taken away. This happens too often and it's becoming quite annoying. It seems to be quite convenient that this has occurred at a time which is most profitable for Nescafé.